From Korea Pop, Korea Drama, Korea Celebrities, Korea Cuisine, Korean Restaurant, Korea Fashion, Korean Hairstyles, and now Korean Cosmetics.
One of the most famous Cosmetics Brand are come from Korea. Many Korean cosmetic brands are no more than 10years old, but they have established themselves very quickly, thanks to their lower prices compared to Japanese and European brands.
The beauty industry in South Korea is more than skin deep. It's closely linking the Korean drama, tourism and media, as well as Korean culture and tradition.
Thanks to the popularity of Korean Pop Culture. Most of Korean Cosmetics use famous korean Actor and Actress to endorse the product. The examples are Bae Yong Joon for The Face Shop, Song Hye Kyo for Etude, Rain, Lee Min Ho, and so more. Yes, the marketing is so clear : Use this cosmetics, and you will look like Korean Celebrities.
Some of top Korean Cosmetic brands are all manufactured from pure, natural ingredients, which make them all the more attractive to beauty aficionados. Famous of Korean Cosmetics brand such as The Face Shop, Missha, Skinfood, Beauty Credit, Etude house, Clio, Laneige, Banila Co, Vidi Vici, VOV.
Korean Cosmetics Clio. Clio reminds me of Bourjois Paris with it’s cute packaging and baked eyeshadows and blushes.
Korean Cosmetics Etude. The girlish sweet package makes it very popular among the teens.
Korean Freshkon. Popular contact lenses to make the iris of your eye look bigger
Innisfree Trouble Care BB Cream
Korean MISSHA VITA Blemish Balm BB Cream SPF20
Korean Skinfood, is made from those fruits or vegetables.
Korean The Face Shop at Myeong Dong. They use Bae Yong Joon as their spokeperson
Watch SNSD(Girls' Generation) endorsing Korean Cosmetics Brand Etude MV video here